Semiotic Analysis

Our research uncovers the way human beings turn signs, which have no intrinsic meaning, into symbols, with which we can ‘identify’.

These symbols form the basis of all product, corporate and brand communications. And their underlying dynamic is steered by the “invisible” world of culture.

Semiotic research “decodes” the cultural structures behind all meaning-systems (verbal, visual, musical, colour, shape, etc.). And exposes the cultural dynamics that define people’s relationship with products, services and brands in a way no other approach is able to do.

Semiotic analysis can help you to:

 

• understand the ‘mind’ of the market
• gain new understanding of your customers (and non-customers)
• find out how best to differentiate your brand from its competitors
• deliver a clear and compelling message consumers can identify with
• test and develop new possibilities for the market, category, brand etc.
• find new, untapped market space