Combining other methods

Semiotics and consumer research combine very well. Together they reveal a more complete picture of your consumer’s behaviour and the market culture you’re operating in.

Semiotics brings additional value to conventional research by exposing the forces that make consumers behave and respond in the way they do.

It delivers a holistic perspective of what’s really going on in the market. And adds fresh insight to all brand communications.

Combined semiotic research can help you to:

 

• expose the deeper cultural meaning of all language, audio and visuals being used
• review qualitative output within a relevant cultural context
• recognize consumers’ creative ideas and preferences
• connect your brand with consumers on a deeper level