Scope of work

We undertake a range of research projects: pure semiotics or combined with other methods, national and international.

Each analysis is bespoke and tailored to meet your individual requirements.

 

Our scope includes:

 

• full semiotic brand audits

• positioning studies for products and brands (B2B or B2C)

• packaging, product and design analysis

• category and concept exploration (drinking culture, masculinity etc.)

• new product development

• logo analysis and development

• focus group output: semiotic and cultural analysis

• social media materials: discourse and language analysis

• quick semiotic snapshot (3-4 research issues)