Semiotics, music and ads

To help support the music writing and production process, it’s important to define what the music needs to convey. And to truly understand the product range, you have to understand the cultural context, in which it exists.

Harmonizing music with visuals is always the primary goal. It’s important to produce a seamless and unified message, with which consumers can identify. Story, visuals, setting, music and lyrics all need to work ‚as one‘.