What we do

Polauck Semiotics helps businesses to optimize their brand communications, by ensuring they are relevant, clear and compelling to the consumer.

Our semiotic insight enables a deeper understanding of the cultural dynamics that determine people’s relationship with products, services and brands.

We develop clear, actionable guidelines for all brand communications: corporate strategies,

market positioning and new product development.

Child, Bakery, Presentation

Semiotic Analysis

 

Truly successful communications speak to us on a deep and meaningful level, because they connect us to our beliefs and values; to our very identity.

 

Semiotic analysis clarifies the motives, which produce this effect. And it generates culturally congruent brand messages, which engage consumers emotionally.   more

sky, marketing, strategy

Combining other methods

Asking consumers about their behaviour is proven to be effective. However, getting people to accurately articulate their feelings and preferences is more challenging.

Semiotic analysis is able to fill this gap, by augmenting conventional research in those areas, where consumers are less able to say what they really think.   more